The information industry is in the midst of a major transformation which is driving the need for digital asset distribution (DAD) solutions. With the growth of electronic publishing, e-books becoming a more popular form of new media, and the crush of free internet content, publishers are struggling to find innovative, revenue-generating business models. As the iPod triggered the radical shift to buying music “by the song”, the dominant digital environment may give publishers the opportunity to sell books by the chapter or articles by the paragraph. Publishers need to experiment with new business models now, and react quickly to these changes, which is why a flexible, DAD platform is essential.