With its topic-based approach to authoring, DITA frees you from the need to think in terms of “books”, and lets you focus on the underlying information. With DITA’s modular, reusable information elements, we can not only publish across different formats and media – but also flexibly recombine information in almost any way we like. Initial DITA implementations have focused primarily on publishing to pre defined PDF, HTML and Help formats – that is, on static publishing.

But the real promise of DITA lies in supporting dynamic, personalized content delivery. This whitepaper defines a new publishing paradigm, which we will call dynamic content delivery. Dynamic delivery changes the rules, putting the reader in charge of what content is important and how it should be packaged. It transforms publishing to an audience of many to publishing to an audience of one.