There is a critical new challenge for information managers: most information does not fit neatly into the rows and columns of data in a relational database management system. The reason is that more than eighty percent of information in organizations is content: reports, contracts, proposals, e-mail, employment records, compliance documents, training manuals, and the like. All this content is produced and stored in many different formats – including Microsoft Word, PowerPoint, Adobe PDF, and HTML web pages. This content is stored in files on internal networks, in content repositories, on intranet web sites, and even on the Internet, and covers a wide range of topics. While search engines seemingly have given us all the information we need, instantly and at our fingertips, content consumers are demanding greater flexibility in their selection and use of content. As a result, organizations are digging deep inside their content to create next-generation content applications that fuse content, context, and business logic to deliver solutions that support vital business processes.